Learn how to harness the power of your customer-generated content (UGC) to build trust, improve the shopping experience and boost your sales on your PrestaShop store 🚀
For subscriber only
Available payment methods :
From 500€ of purchase :
3x payment without fees with Klarna
About this training
- Duration 6 min
- PrestaShop version 1.6 & +
- Topic Marketing
- Training type Merchant
- Technical level MEDIUM
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PrestaShop tutorial: UGC
User-generated content (UGC) is now an essential lever for online merchants. Customer reviews, authentic photos, testimonials or social publications: this real content strengthens the credibility of your shop and directly influences the purchase decision.
In this tutorial, you will discover step by step how to identify the different types of UGCs relevant to your business, implement effective strategies to collect them (post-purchase emails, incentives, social networks), then integrate them naturally into your PrestaShop front office to maximize their impact.
We will also see how to enhance this content in your marketing campaigns (emailing, social ads, community building) and measure their performance. The key: more trust, more engagement, and improved conversion.
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