Prestashop's "Catalog / Categories" page is essential to manage the structure and organization of your online store. It allows you to create, edit and manage product categories, thus facilitating customer navigation and improving the purchasing experience. A good structuring of the categories also contributes to SEO referencing of the store, by making products more accessible and easier to find.
Free
About this training
- Duration 6 min
- PrestaShop version 1.7 8
- Topic Categories
- Technical level START
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PrestaShop Tutorial: Categories
Creation of categories: You can create new categories and subcategories to organize your products. Each category can have a name, a description, and an associated image. Hierarchy of categories: Organize categories in a clear hierarchical structure. This helps customers easily navigate your shop and find the products they are looking for. Association of products: Combine products with appropriate categories. You can include a product in several categories if necessary. SEO for categories: Optimize each category for search engines by adding SEO titles, meta descriptions, and personalized URLs. Display management: Configure the display of categories and subcategories in your shop, determining their order and visibility. Category images: Add representative images for each category, making navigation more visual and attractive. Detailed description: Provide detailed descriptions for each category, which can help customers understand what they will find in each section. Advanced parameters: Configure advanced parameters such as the group of customers authorized to see certain categories, which can be useful for shops with B2B sections or exclusive offers. Redirects and links: Manage redirects and links, especially for obsolete or merged categories, in order to maintain good user experience and a solid SEO. Analysis and reporting: Use navigation and sales data by category to analyze product performance and adjust your stock and marketing strategy.
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Prestashop's "Catalog / Categories" page is essential to manage the structure and organization of your online store. It allows you to create, edit and manage product categories, thus facilitating customer navigation and improving the purchasing experience. A good structuring of the categories also contributes to SEO referencing of the store, by making products more accessible and easier to find.
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